There are many benefits to using direct mail automation software. For one thing, it saves you time. Your employees will spend less time on manual tasks like searching for vendor email addresses and contacting them. They can focus on more important tasks like creating promotional campaigns and new products. Furthermore, they'll be able to keep in touch with their customers with little to no effort.
Using direct mail automation software allows you to automate marketing tasks by inserting personalized content into your printed materials. It also helps you track mailing results and trigger mailings based on specified events. For example, you can automate sending welcome letters to new customers, discount codes to existing ones, and postcards to past customers.
Direct mail automation software works by connecting your CRM or e-commerce platform to a mailing solution via an API. The software sends mails based on the actions of your prospects, eliminating the need for manual tasks such as folding letters or putting them in envelopes. You don't need any programming experience to use this kind of software.
Another great advantage to using direct mail automation software is that it eliminates the tedious process of pre-press. The software will allow you to create a custom document and then instruct the API when to send it. For example, if your utility bill is due, your customers will get a print warning when it's time to pay. The API can even send official notifications such as bills and invoices.
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